Privacy policy.

Effective Date: 10/02/25
Last Updated: 10/04/25

E The Loop values your privacy. This Privacy Policy outlines how we collect, use, and protect personal information in the course of providing email and SMS marketing services to eCommerce businesses, primarily via platforms such as Klaviyo.

By using our services or interacting with our website, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

E The Loop is a performance-driven marketing agency that specializes in email and SMS marketing for eCommerce brands. We partner with platforms like Klaviyo to deliver data-backed, customer-focused marketing strategies.

2. Who This Policy Covers

This policy applies to:

  • Our Clients (eCommerce brands using our services)

  • The End Users (customers of our Clients, whose data we may handle on behalf of our Clients)

  • Visitors to our website (https://www.etheloop.net or equivalent domain)

3. Information We Collect

From Clients:

  • Name, company name, email address, phone number

  • Billing and payment information

  • Login/access credentials (e.g. Klaviyo account access)

  • Project and communication history

From End Users (on behalf of Clients via Klaviyo):

  • Name, email address, phone number

  • Purchase and browsing behavior

  • Location (if provided)

  • Interaction data (opens, clicks, unsubscribes)

  • Communication preferences

Note: We process End User data only on behalf of our Clients and in accordance with their instructions.

4. How We Use Information

We use the collected information to:

  • Deliver, manage, and optimize email and SMS marketing campaigns

  • Track and report on performance metrics

  • Respond to inquiries and provide support

  • Maintain business operations and legal compliance

  • Prevent fraudulent or unauthorized activities

We do not sell or rent personal information to any third party.

5. Legal Basis for Processing (GDPR Compliance)

For data subjects in the European Economic Area (EEA) or UK, our legal bases for processing may include:

  • Your consent

  • The performance of a contract

  • Our legitimate interests, such as improving services

  • Compliance with legal obligations

6. Third-Party Services

We partner with and use third-party services, including Klaviyo, to fulfill our services. These platforms have their own privacy policies and are responsible for their compliance. We ensure that all partners process data in line with applicable privacy laws.

Other tools we may use include:

  • Analytics (e.g., Google Analytics)

  • Communication tools (e.g., Slack, email, CRM platforms)

  • Project and billing software

7. Data Security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, loss, or misuse. This includes using secure storage systems, password protection, and limiting access to only authorized personnel.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy or as required by law. End User data is retained in accordance with our Client agreements and may be deleted or anonymized upon request.

9. International Data Transfers

If personal data is transferred outside the country of origin (e.g., to the US or EU), we ensure adequate protections are in place, such as Standard Contractual Clauses or equivalent safeguards.

10. End User Rights

End Users may have rights under applicable privacy laws, such as:

  • Access to their personal data

  • Correction or deletion of their data

  • Objection to or restriction of processing

  • Data portability

  • Withdrawal of consent

Since we process End User data on behalf of our Clients, End Users should direct requests to the respective eCommerce brand. However, we will assist our Clients in fulfilling such requests when needed.

11. Cookies and Website Tracking

Our website may use cookies and similar tracking technologies for analytics and performance purposes. Users can control cookie preferences through browser settings or opt-out tools where available.

12. Client Responsibilities

Clients of E The Loop are responsible for ensuring they:

  • Have obtained proper consent to collect and use End User data

  • Comply with all applicable privacy laws (e.g., GDPR, CAN-SPAM, TCPA)

  • Keep their own privacy policies up to date

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date. Continued use of our services indicates acceptance of the revised policy.

14. Contact Us

For any questions or concerns about this Privacy Policy or our data practices, please contact us:

E The Loop
📧 george@etheloop.net
🌐 www.etheloop.net