Our Story

We live in a world where consumer behaviour is changing faster than ever. The old idea of shoppers staying loyal to the same brands for life is fading. Today’s customers are overwhelmed with choice and quick to switch if brands do not earn their trust and keep it.

At E The Loop, we believe loyalty is not lost. It just needs to be nurtured through smarter, more meaningful connections. 

Founded by a former teacher, our mission is simple: to bring brands and their audiences back together through meaningful, consistent connection. We have seen too many great ecommerce brands chase trends and pour money into ads, only to lose sight of the most effective and sustainable way to grow, which is retention.

That is where we come in.

Our proprietary system, The Loop Accelerator™, crafts tailored email and SMS strategies that do more than send messages. We build relationships. We build loyalty. We build predictable revenue streams.

If you are ready to unlock the full potential of your customer base and create lasting impact, let’s start the conversation. Let us get your brand back in the loop and keep it there.

Getting you back in the loop!


Meet George Groom, Founder

Before stepping into the world of ecommerce retention, I spent years as a teacher. Every day, my goal was simple: make complex ideas easy to grasp and help people take action.

Turns out, great marketing works the same way.

Now, I help ecommerce brands boost revenue and loyalty through clear, engaging email & SMS flows that guide customers from first purchase to lifelong fans.

My approach combines the human touch I honed in the classroom with data-driven insights that fuel real growth. It’s not about bombarding inboxes, it’s about telling your story in a way that keeps people coming back.

Let’s get you back in the loop!

We’re here to help.

Get you back in the loop

Make sure your brand’s message is being heard by your community consistently.

Drive your sales

Strong consumer engagement with your brand will allow you to increase product sales.

Expand your brands potential

Continue to adapt to the ever-changing consumer needs of your community.

Get started now