Our Story

We live in a world where consumer behaviour is changing faster than ever. The old idea of shoppers staying loyal to the same brands for life is fading. Today’s customers are overwhelmed with choice and quick to switch if brands do not earn their trust and keep it.

At E The Loop, we believe loyalty is not lost. It just needs to be nurtured in a better way.

Founded by a former teacher, our mission is simple: to bring brands and their audiences back together through meaningful, consistent connection. We have seen too many great ecommerce brands chase trends and pour money into ads, only to lose sight of the most effective and sustainable way to grow, which is retention.

That is where we come in.

We craft tailored, data-driven email and SMS strategies that do not just send messages but build real relationships and long-term loyalty. By combining clear, compelling storytelling with smart insights, we help you stay top of mind and turn first-time buyers into loyal customers who keep coming back.

If you are ready to unlock the full potential of your customer base, we would love to chat. Let us get your brand back in the loop and keep it there.

Meet the Team

  • Founder

    Before stepping into the world of ecommerce retention, I spent years as a teacher. Every day, my goal was simple: make complex ideas easy to grasp and help people take action.

    Turns out, great marketing works the same way.

    Now, I help ecommerce brands boost revenue and loyalty through clear, engaging email & SMS flows that guide customers from first purchase to lifelong fans.

    My approach combines the human touch I honed in the classroom with data-driven insights that fuel real growth. It’s not about bombarding inboxes, it’s about telling your story in a way that keeps people coming back.

  • Copywrite Lead


    I graduated in 2021 with a BA in English and I carry a genuine love for language around at all times.

    Successful copywriting tells a story and I’m here to help brands find their voice and speak to their customers authentically. Whether it’s an email flow, a punchy subject line, or an SMS that gets clicks, I ensure every word is carefully curated and works hard for your brand. Like all good stories, I blend creativity with structure, so your brand sounds like you — only sharper.

    When I’m not fine-tuning a welcome series or deep in Klaviyo flows, you’ll find me in my element — where everything has a label, a deadline, and a backup plan (even my coffee order).


We’re here to help.

Get you back in the loop

Make sure your brand’s message is being heard by your community consistently.

Drive your sales

Strong consumer engagement with your brand will allow you to increase product sales.

Expand your brands potential

Continue to adapt to the ever-changing consumer needs of your community.

Get started now