Our Story
We live in a world where consumer behaviour is rapidly evolving. The ‘we always shop here’ sentiment has fallen out of favour and customers are overwhelmed with choice, whether that be based on experience, value or convenience. Many brands are under the impression that maintaining long term customer loyalty is unattainable, however, this is simply not true.
E The Loop was built on one mission: to bring brands and their audiences back together through meaningful, consistent connection. We’ve seen too many brilliant eCommerce brands lose their voice online because they’re caught up in chasing trends, missing out on the most effective and sustainable way to grow— retention.
That’s where we come in.
We help eCommerce brands create tailored, data-driven email and SMS strategies that build long-term loyalty. Our focus is on helping you grow your business by building strong, lasting relationships with the people who matter most. Your customers.
If you’re ready to explore how email and SMS marketing can unlock new potential for your brand, we’d love to chat. Let’s get your brand back in the loop, and keep it there.
Meet the Team
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Founder
Before digital marketing, I was a teacher—so it’s no surprise that I’ve always been driven to connect, communicate, and help people grow.
During my Master’s, I became fascinated by consumer psychology. That curiosity led me into marketing, where I began helping friends grow their social media presence. Again and again, I noticed the same thing: great products were getting lost in the noise.
In a landscape of shifting consumer habits and declining brand loyalty, one thing became clear—connection, not just content, was the missing link.
After a lot of testing, one channel stood out: email. It wasn’t just effective—it was sustainable. Engagement deepened, retention improved, and I became obsessed with understanding why it worked.
That’s how E The Loop was born.
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Copywrite Lead
I graduated in 2021 with a BA in English and I carry a genuine love for language around at all times.Successful copywriting tells a story and I’m here to help brands find their voice and speak to their customers authentically. Whether it’s an email flow, a punchy subject line, or an SMS that gets clicks, I ensure every word is carefully curated and works hard for your brand. Like all good stories, I blend creativity with structure, so your brand sounds like you — only sharper.
When I’m not fine-tuning a welcome series or deep in Klaviyo flows, you’ll find me in my element — where everything has a label, a deadline, and a backup plan (even my coffee order).
We’re here to help.
Get you back in the loop
Make sure your brand’s message is being heard by your community consistently.
Drive your sales
Strong consumer engagement with your brand will allow you to increase product sales.
Expand your brands potential
Continue to adapt to the ever-changing consumer needs of your community.