Our Services
At E The Loop, we believe in one core principle: the best marketing brings your customers back into the loop — time and time again.
We don’t just send emails or SMS blasts; we create meaningful conversations that build long-term, community-driven growth. By leveraging the power of Klaviyo, we deliver targeted, data-driven campaigns that nurture customer loyalty and drive consistent sales.
Every brand is unique, which is why we offer customised service tiers designed to meet you exactly where you are, whether you're launching your first automated flows or scaling retention on a large scale. Every package is built around our Four Pillars of Retention and includes full SMS integration at no additional cost, ensuring your brand reaches customers across every channel they prefer.
The Four Pillars Of Our Retention Strategy
We start with a full audit of your current setup, then craft a custom retention roadmap. Using targeted segmentation, customer journey mapping, and historical data, we design a strategy that aligns with your goals — whether that’s maximising LTV, recovering lost revenue, or building deeper customer loyalty.
✔️ Audience segmentation
✔️ Customer lifecycle strategy
✔️ List growth & lead capture strategy
✔️ Campaign planning & calendar builds
Smart plans for sutained growth
We build and manage high-performing automated flows that nurture, convert, and retain your audience at every stage. From the first welcome email to winbacks months after purchase, we ensure your store is always selling, even when you’re not online.
✔️ Welcome series, abandoned cart, post-purchase, winback, and more
✔️ Advanced Klaviyo flow architecture
✔️ Copywriting, design, and testing included
✔️ Revenue attribution tracking
Your revenue on autopilot
Consistent connections that drive action
Your brand has a voice — we help it speak clearly. Our campaigns are built to convert and designed to resonate. We handle everything from ideation and copy to creative execution, making sure every send feels like a natural part of your customer’s journey.
✔️ Weekly or monthly campaign management
✔️ On-brand design & conversion-driven copy
✔️ Calendar alignment with promos & seasonal offers
✔️ Full integration with flows & SMS
Continuous improvement, powered by data
We believe good marketing never stands still. Through consistent testing, performance tracking, and clear reporting, we identify what works — and scale it. Our reports go beyond open rates to highlight meaningful insights that impact your bottom line.
✔️ A/B testing (subject lines, creatives, send times, CTAs)
✔️ Deliverability audits & performance reviews
✔️ Bi-weekly or monthly performance reporting
✔️ Clear next steps based on results
SMS is no longer optional — it’s essential.
That’s why every service we offer includes a fully integrated SMS strategy, aligned with your email flows and campaigns. We manage compliance, segmentation, scheduling, and creative, all without any extra cost.
✔️ Klaviyo setup & management
✔️ SMS flow automation + campaign strategy
✔️ TCPA-compliant list growth
✔️ Copy, scheduling & reporting
Our Complete Service Packages
For new or scaling ecommerce brands who want to start converting more customers and recover lost revenue.
Includes:
● High converting pop-up form
● Initial strategy framework
● Klaviyo account audit or setup
● SMS setup + integration
● 4 campaigns per month (email + SMS)
● 5 automated flows (welcome, abandoned cart, post-purchase, browse abandonment & winback)
● Primary segmentation
● Primary A/B testing
● Deliverability checks
● Monthly performance report
● Monthly strategy check-in
🎯 Target: To build momentum through foundational flows and establish a consistent sending strategy.
Essentials Package
Perfect for eCommerce brands with traction who are ready to grow their list, increase conversions, and get more strategic.
Includes everything in the Essentials, plus:
● Extended Flow Suite (8+ custom flows w/ optimisation)
● 8 campaigns per month (email + SMS)
● Strategy & calender planning
● Advanced segmentation
● Advanced A/B testing
● Deliverability optimisation
● Bi-weekly reporting
● Bi-weekly strategy call
🎯 Target: Goal: To drive more revenue through automation and regular touchpoints with customers.
Growth Package
Perfect for established brands wanting a fully hands-off, high-performance email strategy.
Includes everything in the Growth , plus:
● Unlimited flow optimisation & rebuilds
● 10+ campaigns per month (email + SMS)
● Superior segmentation + personalisation (AI predictive analytics)
● Deep-dive analysis with competitor benchmarking
● Advanced customer journey mapping
● Full retention strategy buildout
● Dedicated Slack channel access for support
● Superior bi-weekly reporting
● Quarterly growth roadmap
🎯 Target: To create a fully optimized retention engine that boosts LTV and maximises email revenue.
Premium Package
Our Custom One-Time Solutions
Perfect for brands who want a flexible, pay-as-you-go services that can be added to any package or sold separately.
Email Campaign:
● 1 custom-designed email blast
● Includes copywriting, design, setup, segmentation
● Subject line & CTA optimisation
SMS Campaign:
● 1 short-form, conversion-optimised text blast
● Includes segmentation + opt-out best practices
Flow Creation:
● Strategy + build for 1 automated flow (4–6 emails/SMS)
● Examples: Welcome, Abandoned Cart & Win-back
🍽️ À La Carte Package
Template Design Only:
● Fully branded email template (mobile optimised)
Premium Klaviyo Audit:
● In-depth review of existing account setup, flows, segments, and deliverability
● Includes actionable insights + 30-min strategy call
● Allows you to go away and implement our strategy
🎯 Target: To give quick aid to current needs your brand may be experiencing without the long-term requirements.
🧰 Essential One-Time Setup
Perfect for brands who are building their list, may have no automation or switching from another platform.
⏳ Timeline: 7–10 Business Days
Includes:
1. Platform setup or integration
● Klaviyo + SMS platform configuration
● Integration with your Shopify (or other eComm platform)
● Branded sender profiles, domains, and compliance (DKIM, SPF, SMS opt-ins)
2. Branded Template Design
● 1x Email campaign template (fully designed, mobile responsive)
● 1x SMS message template
● On-brand visuals, fonts, colors, and tone
3. Core Flow Buildout (3 Key Automations)
Welcome Flow: Convert new subscribers with your best intro offer + brand story
Abandoned Cart Flow: Recover lost revenue with persuasive reminders
Post-Purchase Flow: Improve retention, upsell, and request reviews
4. Product feed + Reviews integrations
Dynamic product blocks
Integrate with review apps (if appplicable)
5. Testing
Deliverability check
Mobile optimisation
Flow trigger testing
6. Mini Strategy Session
● Initial call and wrap-up call
● Best practices, Q&A and next steps
🚀 Full System One-Time Buildout
Perfect for brands who are looking to scale and need a full, strategic foundation to support high-volume traffic and repeat sales.
⏳ Timeline: 2-3 weeks
All done-for-you — strategy, copy, design, testing, and implementation.
Includes:
1. Platform Setup & Custom Configuration
Complete setup of Klaviyo
SMS platform integration
List segmentation, deliverability optimisation (SPF, DKIM, DMARC)
GDPR/CCPA compliant opt-in/opt-out setup
2. Revenue-Driving Automated Flows
Each flow includes strategic copywriting, branded design, smart timing, and audience logic:
Welcome Flow: Convert new subscribers with your best intro offer and brand story
Abandoned Cart Flow: Recover lost revenue with persuasive reminders
Browse Abandonment Flow: Re-engage shoppers who viewed products but didn’t buy.
Post-Purchase Flow: Thank customers, build loyalty, and encourage repeat buys.
Winback Flow: Bring back lapsed customers with targeted offers.
VIP Loyalty Flow: Reward top customers with perks and exclusives
🎯 Target: To build a solid foundation for your brand and steer you in the right direction for future progress.
3. Branded Email + SMS Templates
3x custom-designed email templates
2x SMS templates (short-form, conversion-focused)
Mobile-first, brand-aligned layouts
Includes A/B test version setup if desired
4. Product Feed, UGC & App Integrations
Dynamic product blocks
Integrate with review apps (if appplicable)
Loyalty program & referral app integration
5. Segmentation Framework
Advanced segmentation focusing on:
Engagement (opens, clicks, inactivity)
Behaviour
Purchase History
Demographic
6. Deliverability, Testing & Optimization
Inbox placement testing
Trigger logic QA
Mobile responsiveness check
7. Strategy Call + Post-Launch Support
1x 60-minute strategy session
1 week of post-launch email support
Strategic recommendations for scaling retention + re-engagement
🎯 Target: To allow your brand to scale to the next level and steer you in the right direction for future progress.